Page 1, Fall & Winter 1940-41 Sears Made-to-Order Topcoats and Overcoats; from the collection of Jessica H. Jaeger.
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Style No. 508
An ultra smart overcoat in excellent taste. Three button double breasted with wide peaked lapels. Broad square shoulders with a slight fullness through the chest—a real masculine draping overcoat. Half belt in back. Large roomy flapped pockets. Fullness at bottom of coat for free easy movement. Made-to-your order from any overcoating fabric on pages 2 and 3 of this folder. Perfect fit guaranteed.
Style No. 510
The overcoat style that’s the rage of young men everywhere. Smart fly front with military collar that can be buttoned snugly at the neck . . . set in sleeves for smooth natural drape at the shoulders. Smart stitching around cuffs and bottom of coat. Roomy slash pockets. Comfortable loose-fitting back. Made to order from any overcoat fabric on pages 2 and 3 of this folder. Perfect fit guaranteed.
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